MBA Brands - Category Analyst (Pharmacy & FMCG) - Melbourne/Hybrid

Why join MBA Brands

MBA Brands is building something special.

With a strong portfolio across OTC, health, beauty and baby, we partner with leading pharmacy and retail customers across Australia and New Zealand. We are a business where insights genuinely influence decisions, and where commercial conversations are driven by data, not guesswork.

You’ll work closely with Sales leadership, contribute directly to customer outcomes, and help shape the in-house category capability from the ground up.

What’s on offer

  • Competitive salary based on experience

  • Hybrid Melbourne-based role - Brighton area

  • High exposure to Sales leadership and major retail customers

  • Broad portfolio exposure across multiple brands and categories

  • A commercially focused, entrepreneurial culture

  • The chance to elevate category conversations from brand sell-in to category growth leadership

About the role

This is a hands-on, high-impact Category Analyst role sitting at the heart of Sales & Category Development.

You will act as the analytical engine behind range reviews, customer planning and promotional evaluation across pharmacy and broader retail channels. Working across Sales, Marketing and Brand partners, you’ll turn complex data into clear, persuasive category stories that drive commercial outcomes.

If you enjoy working close to the frontline and want visibility across multiple brands rather than a single global portfolio, this role offers real breadth and influence.

What you’ll be doing

  • Analyse category, segment and SKU performance to identify growth risks and opportunities

  • Translate IQVIA / Circana / Quantium data into actionable recommendations

  • Lead analytical support for pharmacy range reviews and distribution strategy

  • Build compelling, customer-ready category presentations

  • Conduct pre and post promotional and pricing analysis, evaluating ROI and trade spend effectiveness

  • Support planogram and ranging decisions with data-backed insights

  • Deliver timely, commercially relevant reporting to Sales

What you’ll bring

  • 5 years’ plus experience in a Category Analyst, Category Executive or Insights role within FMCG, Pharmacy or Consumer Healthcare

  • Strong experience using Scan / Market data (IQVIA MiPortal, Circana, Quantium or similar)

  • Advanced Excel and PowerPoint capability with the ability to tell a persuasive data story

  • Strong analytical thinking with commercial curiosity

  • Confidence engaging with Sales teams and cross-functional stakeholders

  • A pragmatic, hands-on mindset

Desirable experience

  • Pharmacy, OTC or Health & Beauty category exposure

  • Experience supporting range reviews or planograms

  • Exposure to multi-brand portfolios or distributor environments

  • Power BI or similar visualisation tools

Tools & systems you’ll use

  • IQVIA MiPortal, Circana, Quantium or equivalent

  • Advanced Excel

  • PowerPoint

  • Power BI (desirable)

If you’re motivated by turning data into commercial action and want your work to directly influence customer outcomes, we’d love to hear from you. Apply now or reach out to Anna at People Passion if you have any questions: annam@peoplepassion.co.nz.

Applicants must be legally entitled to work in Australia. All successful applicants will be required to complete a police and credit check as per our medicinal license requirements.

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People Passion